Xiaoge Xu

Prof. Xiaoge Xu, Ph.D., is a Professor of Communication at the Sino-German Faculty of Branding, Zhejiang Wanli University. He is the founder of Mobile Studies International, the Mobile Studies Congress, the Mobile Studies Summer School, and CICI Global — a platform for human-AI co-intelligence and co-innovation. His research employs the 3M+MMR approach (Mapping, Measuring, and Modelling through Mixed Methods Research) across six fields: CICI Studies, Mobile Studies, Branding Studies, Mobile Storytelling, Experience Studies, and Global Communication. With over five decades of teaching and research across five countries, he bridges academic rigour and real-world impact.

Prof. Xu’s research employs the 3M+MMR approach (Mapping, Measuring, and Modelling through Mixed Methods Research) across six interconnected fields: CICI Studies (Human-AI Co-Intelligence & Co-Innovation), Mobile Studies, Branding Studies, Mobile Storytelling, Experience Studies, and Global Communication. Each domain informs the others, producing a distinctive body of scholarship that bridges theoretical rigour and applied practice.

Prof. Xu applies the 3E+PIC service approach to translate research into real-world impact. This section documents his work across four domains: Coaching (innovative pedagogy and AI-empowered education); Workshops & Consultancy (industry and community engagement); Outreach Projects (public scholarship and media contributions); and Gallery (visual documentation of scholarly activities).

Prof. Xu has edited 6 books and authored 2 books, 19 book chapters, and 27 peer-reviewed articles published in SSCI, CSSCI, and other indexed journals worldwide. He serves as Editor-in-Chief of the IGI Global Advances in Wireless Telecommunication Technologies (AWTT) book series since 2013, with over 103 volumes published.

This section provides a comprehensive overview of Prof. Xu’s research portfolio, organised into three categories: Completed Projects (completed books, articles, and book chapters); In Progress (manuscripts and research currently under development); and Seeking Collaboration (open invitations for co-authorship, joint research, editorial partnerships, and conference collaborations).

Prof. Xu’s academic journey spans over five decades and five countries — from primary and high school teacher in China, to university professor in Singapore, Malaysia, and China. Along the way, he founded Mobile Studies International, the Mobile Studies Congress, the Mobile Studies Summer School, and CICI Global. The interactive timeline maps 17 positions across institutions worldwide.

Prof. Xu’s scholarly footprint spans six continents — four academic degrees earned across China, U.S.A., and Singapore; nine career positions at universities in China, Singapore, Botswana, Germany, and Malaysia; and conference presentations in 25+ countries. The interactive map documents his education, career, and conference history in three selectable views.

A curated visual record of Prof. Xu’s academic life — spanning conferences, keynotes, fieldwork, and collaborative moments across Asia, Africa, Europe, and beyond. The gallery documents the Mobile Studies Congress, the Mobile Studies Summer School, the International Mobile Storytelling Congress, and research visits at institutions worldwide.

Prof. Xu is the founder and organiser of three flagship academic events: the Mobile Studies Congress (annual international conference since 2012), the Mobile Studies Summer School (intensive research training programme), and the International Mobile Storytelling Congress. He has delivered over 60 conference presentations and 16 invited keynote speeches at institutions and conferences worldwide.

Prof. Xu welcomes research collaborations, speaking invitations, editorial partnerships, workshops, coaching, consultancy, and academic exchanges in branding studies, mobile studies, CICI studies, experience studies, global communication, and mobile storytelling. Reach out via the channels below or use the contact form to start a conversation.